Rick Sellars is the Technical Director at Lindum Packaging, bringing extensive expertise in packaging technology, materials innovation, and supply chain optimisation. With a deep understanding of packaging performance and sustainability, he specialises in developing solutions that reduce waste, improve efficiency, and enhance product protection. Rick is highly skilled in testing and analysing packaging performance, ensuring compliance with industry standards while driving cost-effective improvements. His strategic approach helps businesses optimise their packaging processes, minimising environmental impact without compromising quality. Passionate about innovation, Rick stays at the forefront of industry advancements, delivering technical leadership that supports sustainable and effective packaging solutions.